Population Health Experts
Case Study
Managed Care Advisors
A New Edge Meets a Forged Legacy
Managed Care Advisors (MCA) is a woman-led business established in 1997 and acquired by Sedgwick in 2021. MCA specializes in workers’ compensation, case and claims management, disability and absence management, analytics, technology solutions, specialty health plan management, and employee benefits.
Arillic was brought on board to overhaul the entire brand image of the company. The goal was to reposition the brand so that it would be able to compete more against medium and large firms. This ongoing project for Arillic has helped MCA develop and earn key spots in industry publications to help drive affinity. These publications have also helped support recruitment efforts.
Support Areas
- Research & Stakeholder Analysis
- Marketing and Communication Planning
- Branding and Graphic Design
- Social Media
- Public Relations
Challenges
Legacy
Updating an established brand without losing affinity or customers.
Positioning
Position brand as one of the premier mid-sized providers of managed care.
Depth
Engage full set of key stakeholders from across multiple industries and multiple geographic locations.
Solutions
Research
Create a thorough understanding of market and audience values through surveying and focus groups.
A Marketing and Attack Plan
Laying out and standing up new offerings and positioning for online classes during pandemic.
A Standout Brand
Create a modern brand and guide to create recognizable visual elements.
MCA in iHeart Radio CEO's You Should Know
Digital Infrastructure
Design, develop, and launch a new WordPress CMS website that is capable of being updated by the internal staff, integrating a payment portal, and incorporation a scheduling software.
Building Prestige
Through a strong content rollout, public relations campaign, and advertising, building a reputable and recognizable brand.
Growth Through Partnerships
Engaging key partners in the fitness community for growth.
Additional Content
