FORMULA RUNNING CENTER
A Brand from Scratch
Formula Running Center (FRC) is a first-of-its-kind runner and endurance athlete focused facility combining performance enhancing training, high performance recovery, assessments and educational services all under one roof.
Arillic was hired to develop the entire marketing portfolio for the brand. Arillic began with research to develop the feasibility of the market and understand potential customers and stakeholders. From there, Arillic rolled all research into a marketing and advertising plan along with a full brand image (logo, color scheme, font kits, brand guide, and more). Arillic then executed on that marketing and advertising plan to have a successful launch with press, media rollout, and key partners; develop lead generating mechanisms like social media ads; creating Marketing Qualified Leads (MQLs) through automated emails and tools; and serving as the agency of record for the brand as it grew. Arillic has also helped stand-up a virtual class offering during COVID.
- Research & Stakeholder Analysis
- Marketing and Communication Planning
- Branding and Graphic Design
- Social Media
- Public Relations
First of its Kind
Generating interest and willingness to buy a service with no prior proof of concept in market.
Pivoting to have an online service offering for a fitness facility during COVID.
A New, Small Business
Generating credibility with a new brand with no reputation.
Red Hot Market
Developing partnerships and organic business in highly competitive DC Metro Area fitness market.
Create a thorough understanding of market and audience values through surveying and focus groups.
A Marketing and Attack Plan
Laying out and standing up new offerings and positioning for online classes during pandemic.
A Standout Brand
Create a modern brand and guide to create recognizable visual elements.
Design, develop, and launch a new WordPress CMS website that is capable of being updated by the internal staff, integrating a payment portal, and incorporation a scheduling software.
Through a strong content rollout, public relations campaign, and advertising, building a reputable and recognizable brand.
Growth Through Partnerships
Engaging key partners in the fitness community for growth.