Get Thought Leadership Right in 2022:
The Best Kept Secret in GovCon
Review our Guest Blog on Global Services’ Website: Get Thought Leadership Right in 2022: The Best Kept Secret in GovCon
Author: Arthur Tamayo
ORIGNAL LINK HERE
Government contractors want to be found. They want agencies to know about their services and they want strategic partners to know they exist. Moreover, these companies want to continuously showcase how they are uniquely qualified to serve their customer’s needs as a prime or as a partner to other potential peers. As many companies come to find, simply adopting the conventional playbook prescribed by most agencies (updating SAM profiles, Dynamic Small Business Search (DBSB), scouring agency forecasts, signing up for vendor outreach events, etc.) will inevitably leave federal contractors flatfooted. This also leaves the door open for their competition. One of the best secrets of successful companies is how they successfully leverage thought leadership and deploy it for their own businesses.